Customer identification and origination
Who the business goes after, and how they first hear from it.
- Positioning and personalisation
- Outreach automation
- Marketing channels and content
Home / curae
curae — our joint venture with cure8ai
Aegis brings the commercial diagnosis. cure8ai builds what the diagnosis recommends. curae is the vehicle that does both under one engagement.
I — What it is
curae is a commercial AI practice for established businesses in physical industries — waste management, construction and trades, plant and vehicle hire, facilities, logistics. A two-week engagement walks the commercial journey from first contact to renewal, finds where enquiries and revenue are being lost, and produces a costed business case for the technology that recovers them. The same team then builds it.
II — The engagement
Four workshops, one customer journey
01
Origination
How customers are found and first contacted.
02
Website
What happens to the ones who arrive.
03
Sales
How a lead becomes a signed job.
04
Retention
Whether the revenue already won is kept.
Website and conversion
What happens to the people who actually turn up.
- Current-state conversion rates
- Calls to action and quote capture
- Service content
Sales, contracting and qualification
How a lead becomes a signed job.
- Sales process and tooling
- Quoting and bid writing
- Communications technology
Handover and account management
The revenue already won, and whether it is kept.
- Cross-sell and account growth
- Renewals and referrals
- Customer success
III — The partner
cure8ai
A digital agency with a contrarian habit: most agencies win by adding scope, cure8ai wins by curating it. Two lines — Studio for web, development and marketing, Labs for AI automation, agents and tools. Founded by Max Fontana-Reval, former CEO of a £10m+ UK manufacturer at 27, portfolio chair, certified non-executive director and technologist. A business unit of MAXFR LTD.
What each side brings
- Aegis
- Commercial diagnosis, interim and programme leadership, private equity access, benefits modelling.
- cure8ai
- Websites and web applications, AI automation and agents, integration, hosting and production support.
- Together
- One engagement that diagnoses and then delivers, with the same people accountable at both ends.